Become a Creative Explorer
What if a breakthrough idea is something you find rather than invent? Discover the hidden steps behind breakthrough success.
How Great Ideas Happen
How Great Ideas Happen draws on the latest research to show how creativity isn’t magic, it’s method. The most successful innovators don’t wait to be struck by brilliance. Their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.
If you’ve ever felt like creativity was sometimes out of reach, this is the guide you’ve been waiting for.
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Keynotes & seminars
With new research, compelling stories, and practical strategies, George unpacks the process, dispels popular myths, and shows audiences how to unlock their own creativity.
About George
He is an Associate Professor at the Rotman School of Management at the University of Toronto. He has authored over 60 peer-reviewed scientific articles in leading journals, and his work is regularly featured in popular media outlets including The New York Times, The Economist, the BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.
